Burberry Goes 3 Dimensional

Inspired by the highest grossing film ever, Burberry caught on to the 3-D “Avatar” movement and will live stream its fall runway show in 3-D in four major cities.

The show will take place at the Chelsea College of Art & Design in London and viewers in New York at Skylight Studios, in Paris at a Colette-hosted event at L l’ecole des Beaux Arts, in Dubai at The Address, in Tokyo at a “Burberry Night” at a yet-to-be-identified club and in Los Angeles at Milk Studios, where Tina Brown of The Daily Beast will host the festivities. This five-city visual bonanza will mark the first time a brand has broadcast live simultaneous events in 3-D worldwide.

To further play up the Hollywood factor, there will be preshow behind-the-scenes, backstage and red-carpet entertainment from London before the runway show.

Bummed you are not on the list? Not to worry neither are we but Burberry will also stream its show in 2-D at live.burberry.com for at-home viewers, who will be able to comment on the collection in real time using their Facebook and Twitter accounts.

Stylistically yours,
The Stylistic Approach

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