Slena Gomez Lives Out Loud for K Mart

Now we are not the teeny bopper type buuuuutttttt we saw this article from WWD and thought it was worth sharing:

First Kohl’s and Avril Lavigne, then Wal-Mart and Miley Cyrus, and recently J.C. Penney with Mary-Kate and Ashley Olsen. Now, it’s Kmart’s turn to rejuvenate its juniors department with Selena Gomez.

The fashion line she’s launching for back-to-school exclusively to Kmart’s 1,327 stores across the U.S. and in Puerto Rico. With retail prices capped at $24, Dream Out Loud by Selena Gomez will play a central role in Kmart’s strategy to double the size of its juniors section, where the company will weed out lesser-known labels, introduce new brands and create a shopper-friendly space. Gomez’s team is dreaming big: Retail sales are projected to hit $100 million in the first year.

The collection encompasses black jersey blazers with unfinished hems, studded skinny belts, gray boyfriend cardigans ruched in the front, purple fringed ultrasuede purses and cream tanks attached to purple floral-printed polyester chiffon skirts and accessorized with wood charm necklaces.

Well the truth will be told on whether it’s worth once some tries it… not it.

Stylistically yours,
The Stylistic Approach

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