Chrisitian Louboutin’s Talks Red Bottoms and Money


While most retailers last year saw a dramatic decline in business, Christian Louboutin claims to have emerged unscathed. In a piece in the May issue of Vanity Fair, the shoe designer said his business grew by double digits in 2009 (he sells more than 340,000 pairs of shoes annually, with prices that start at $495 and can reach the high five figures).

He told writer Vanessa Grigoriadis that he doesn’t believe in advertising and marketing and said, while some celebrities receive a discount at his stores, he rarely gives shoes away. Louboutin is also very serious about those trademark red soles. Lanvin designer Albert Elbaz asked Louboutin to produce a line for one of his early collections. “At the time, I thought the red sole was too strong for my collection,” says Elbaz. “So I painted them black — a great mistake! He almost killed me.”

(Via WWD)

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