From Runway to Retail: Models Turn Designers

WWD — When it comes to perking up fashion and accessories businesses, models are increasingly becoming go-to designers.

Brands say it’s an image-boosting and lucrative win-win for both parties. For example Kate Moss for Longchamp handbag line’s sales at the French firm’s own stores spiked 25 percent, even though the product entered stores midmonth.

Models interviewed by WWD said they see designing as a natural next step forward and prime opportunity to take advantage of what they’re exposed to during their careers. Compared with a young designer, what they have at their fingertips in terms of contacts, resources, support and exposure is dazzling.

Stylistically yours,
The Stylistic Approach

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