Neiman Marcus Tests Discount Concept

Neiman Marcus is testing a discount retail concept for aspirational shoppers who fled the luxury chain when the financial crisis hit in 2008.

The 11,000-square-foot test store, part of the retail company’s Last Call clearance division, opened April 2 at Inwood Village, a popular outdoor shopping complex next to the wealthy University Park section of Dallas. It presents brand-name fashion and accessories, including Michael Kors, Badgley Mischka and Diane von Furstenberg, in an environment that looks like a hybrid of a boutique and an outlet. The emphasis is on contemporary apparel, handbags and shoes, and most prices fall between $45 and $300.

The sign out front reads “Last Call,” but the store will be renamed with a new brand soon, said Ginger Reeder, a Neiman’s vice president and spokeswoman.

An off-price Web site is planned for the fall — moments like this make us say thank you recession!
Stylistically yours,
The Stylistic Approach

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